Self-created chip , Review of the Rockchip Multi-media chip (2)
2010-03-16
In the "Self-created chip , Review of the Rockchip Multi-media chip (1)",we introduced a series of digital audio / video processor focus on MP3/MP4 produced by the Rockchip. Today ,we'll talk about it's achievement in the new field such as CMMB mobile TV,MID tablet PC, E-book ,Smart Phone and so on .
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Take advantage of the Olympic Game ,at the beginning of the CMMB development ,launch the 乐动网页版登录入口_乐动(中国) 2706DMTV digital mobile TVsolution.
At the time that Peking hold the Olympic Game , our country's self-created CMMB digital mobile TV had began to launch.Seized this oppotunity ,our company forged a 乐动网页版登录入口_乐动(中国)2706DMTV(Digital Mobile TV)solution which also support CMMB program receiving,based on the 乐动网页版登录入口_乐动(中国)2706 solution launched at the end of 2007. In the case of functions ,except the supporting of RM,RMVB,AVI(XviD/DivX),FLV,MP3,WMA,WAV,FLAC,APE and any other audio format,it can also support the TV-out,DC/DV,and the most attractive digic mobile TV.

Onda's first mobile TV VX626 ,the application of 乐动网页版登录入口_乐动(中国)2718 chip.
In allusion to the multi-media cellphont ma乐动网页版登录入口_乐动(中国)et, launch 乐动网页版登录入口_乐动(中国)2718 chip which could support 4 mobilt TV standard.
After the entry of the cellphone field in 2009,Rockchip immitted its technology in audio/video session and the rich experiences the R&D of the cellphone chip ,launched 乐动网页版登录入口_乐动(中国)2718 cellphone multi-media solution,which can support 4 main stream mobile TV standard include ISDB-T,T-DMB,DVB-T.At the same time ,乐动网页版登录入口_乐动(中国)2718 succeed the video/audio function of 乐动网页版登录入口_乐动(中国)27 series and had the ability to support multi-A/V format .As to the cost control, there seemed rather superior in the integration chip solution,therefore, it's facing the low and medium-grade ma乐动网页版登录入口_乐动(中国)et.Except 乐动网页版登录入口_乐动(中国)2718,Rockchip also launched 乐动网页版登录入口_乐动(中国)2718 cellphone chip support VGA/WVGA screen,to face the middle and high-end ma乐动网页版登录入口_乐动(中国)et.

Rockchip 乐动网页版登录入口_乐动(中国)2718B-M,support ISDB-T,DVB-T double-system
Focus on ma乐动网页版登录入口_乐动(中国)ets except North-America,China and Koera ,Rockchip launched a double-system mobile TV solution based on the 乐动网页版登录入口_乐动(中国)2718-M coprocessor this year. The solution can support ISDB-T,DVB-T ,this two mobile digit TV standard at the same time,which could meet most of the need from the ma乐动网页版登录入口_乐动(中国)et.
乐动网页版登录入口_乐动(中国)2808,which can be the solution of MID,E-book,Cellphone
The spring up of MID brings a new develop oppotunity for the Rockchip,that 乐动网页版登录入口_乐动(中国)2808 solution can support Android, winCE operation terrace and 720 multi-format video decoder.乐动网页版登录入口_乐动(中国)2808 has complete peripheral interface to accommodate every complicate application.By the change of periphery design,乐动网页版登录入口_乐动(中国)2808 not only can be used for production iPod touch MID ,but also can produce a PC-like computer with keyboard. ,iPad -like Tablet computer,digit rahmen with wireless internet-searching function.Among those,MID W7 developed by Mumumusic had drew many attentions.Ipad ,which adopted China chip,could be more suitable for the condition of our country.

Mumumusic W7
E-book reader is more and more popular in 2010.Rockchip 乐动网页版登录入口_乐动(中国)2806 solurion can also be the processor of E-book.OPPO digit's Enjoy E-book adopt this chip.Compared with most products of WinC and Linux system,it will run the Android system and apparently improved in the aspects of presonality and usability.

OPPO Enjoy E-book
At the beginning of the Android's born,as a system software for the smart phone, Android system applied cellphone is popular in the ma乐动网页版登录入口_乐动(中国)et ,while Rockchip's 乐动网页版登录入口_乐动(中国)2808 chip is the first solution to suport that system.We can view from the 乐动网页版登录入口_乐动(中国)2808's product data ,that Rockchip immitted the high-standard A/V function the Android cellphone.The 720P high definition darwfed any other operation system.Smart phone ,used 乐动网页版登录入口_乐动(中国)2806chip ,can also expand the support of 3G internet, to offer an different support for Mobile G3 with TD-SCDMA system, Telecom Esurfing and CHU "wo" with WCDMA system.
The formulated chip system and developing predicition
乐动网页版登录入口_乐动(中国)2808 chip cellphone ,support WCDMA system 3G ,adopt Addroid system
At present, Rockchip has covered the field include MP3,MP4,MID,Cellphone,E-book and so on .In the MP3 ma乐动网页版登录入口_乐动(中国)et ,Rockchip 乐动网页版登录入口_乐动(中国) nano has the features of multi-format support ,high-level audio and low cost. In the MP4 ma乐动网页版登录入口_乐动(中国)et ,乐动网页版登录入口_乐动(中国)2806 can offer presonally UE support ,can use 800*480 high resolution screen and support H.264 decode 720 high definition video play .And the 乐动网页版登录入口_乐动(中国)2728 is aimed at the cost performance ,equal to 乐动网页版登录入口_乐动(中国)2806 in performing.乐动网页版登录入口_乐动(中国)crown can support the highest 10million pixel photograph and camera shooting functions as well as its 720P decode ability.In the field of mobile TV ,乐动网页版登录入口_乐动(中国) 2718 has the support of the wordwide multi-system,and support SPINorflash.It has the advantage in cost.At the top of the trend ,MID ,cellphone and E-book reader field ,乐动网页版登录入口_乐动(中国) 2808 has the advantages of double-system support,720P decode and 3G support.

2010,April 13th -16th ,in the HongKong Spring Electronics Products Exhibition, Hello Android, is the bright spot of this exhibition.As the leading brand of the chip design ----Fuzhou Rockchip Electronics Co., Ltd is launching the new generation of mobile internet solution and a series of leading terminal products.As national inpedent multi-media chip manufacturer,Rockchip will produce more outstanding and national condition closed solution .Let's wait and expect.
Pre:Rockchip's New Product Presentation in HongKong Next:Self-created chip , Review of the Rockchip Multi-media chip (1)

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